We associate experts in various fields of economics, behavioral science, neuroscience, cognitive psychology, product design and marketing to create optimal solutions based on experiments in the areas of every daily life – finance, retailing and others among companies, organizations and government agencies.
We detect the behavioral failure and design behavioral controlled trial, using years of insights from behavioral economics data and experience; then we propose the right implementation of the behavioral tool to reach impact and design a different behavior.
Integrated solutions of a behavioral intervention using a new formulation or presentation of the main message for technological change and product and process design
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Our recent project with a philanthropic organization in Israel asked us to raise the average donation rate and improving the charity giving of reoccurring donations, i.e. not a one-time donation. The project focused on the digital site of the largest organization in Israel. By understanding the behavioral fallacy, we conducted a two-month experiment to detect the optimal intervention tool that combines the principles of behavioral economics and using them in social norms and psychological biases. These changes have led to an increase of 45% renewable donations to the organization and an increase in the average donation.
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