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Choice Architecture through the science of behavioral economics

We associate experts in various fields of economics, behavioral science, neuroscience, cognitive psychology, product design and marketing to create optimal solutions based on experiments in the areas of every daily life – finance, retailing and others among companies, organizations and government agencies.

?What are we doing

We detect the behavioral failure and design behavioral controlled trial, using years of insights from behavioral economics data and experience; then we propose the right implementation of the behavioral tool to reach impact and design a different behavior.

Solutions

Integrated solutions of a behavioral intervention using a new formulation or presentation of the main message for technological change and product and process design

Questions and Answers

Everything you wanted to know about and did not dare to ask

Contact Us

Inquiries on any subject, we are here for you

Improving contributions to the organization

Our recent project with a philanthropic organization in Israel asked us to raise the average donation rate and improving the charity giving of reoccurring donations, i.e. not a one-time donation. The project focused on the digital site of the largest organization in Israel. By understanding the behavioral fallacy, we conducted a two-month experiment to detect the optimal intervention tool that combines the principles of behavioral economics and using them in social norms and psychological biases. These changes have led to an increase of 45% renewable donations to the organization and an increase in the average donation.

to the project
2100000

English

1979

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24000

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120.000

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טוויטים מומלצים

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הפרויקטים שלנו

  • 745385פרויקט: כיצד ניתן להעלות תשלומים מצד לקוחות בדיגיטל?04/12/2016 - 10:32
  • Drowning Piggyפרויקט: תשלום באמצעות הוראות קבע04/12/2016 - 10:23
  • Bills to be paid in monthly periodsפרוייקט: עידוד תשלומים ברשויות המים24/11/2016 - 14:55

מרכז הידע

  • Behavior Change concept image with business icons and copyspaceמאמרים וספרים מובילים בתחום הכלכלה ההתנהגותית24/11/2016 - 14:18
  • Behavioral financeהתנהגות משקיעים (מימון התנהגותי)24/11/2016 - 14:14
  • תמונה לתובנות מחיי היום יום - תחבורהתובנות התנהגותיות מחיי היום יום24/11/2016 - 14:05

כתובתנו

אבא אבן 1, מגדל A הרצליה פיתוח.
קומה 3 (במשרדי Frost & Sullivan).
info@b-economics.com

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